Vision and Mission
Formulating a common vision is the starting point for all actions. All strategic decisions will be geared towards this vision. Because only those who know their image in the future are able to work on the same. Vision and mission thus specify the guide rails for strategy and create a safe space for profit-orientated thinking and acting in an entrepreneurial manner.
Vision
We know who we wish to be in future: Number One! Pure emotion, fascination, and innovation. Parador represents the most attractive laminate, engineered wood, and solid wood floorings as well as wall and ceiling panels!
Mission
"In addition, we know what we want to do, we know our mission: We design living dreams – simple and beautiful! Parador meets the basic need to equip rooms with floor, wall and ceiling elements. We help people to realize their very personal ideas on residential living and values! The constant analysis of changing values, desires and aspirations, and continuous experimentation with new ideas, provide the necessary basis for such realization!"
1977 In Coesfeld/ Germany the Parador company is being founded. First innovation: Parador introduces a panel with rounded edges.
1980 For the first time Parador offers its dealers planning support for the design and fit-out of their PoS.
1983 Parador launches its furniture line EBS - a modular furniture system which is met with great interest.
1984 The first agency-backed consumer advertising campaign goes "on air".
1988 At its Coesfeld location Parador builds a MarketingCenter to serve as a permanent institution for trade partners and consumers. With this Parador permanently commits to a consistent branding strategy.
1990 One-of-a-kind in this industry: Launch of the first computer-aided planning tool for specialised dealers and end-users. The Planning software ParaCom is being born.
1995 Parador extends its range of products by adding the first flooring product. The first Parador-branded laminate flooring is being sold.
1998 With its advertising campaign “My world” Parador becomes a consumer-brand
2000 New distribution channel: Parador expands its dealership base and from now on is also available in DIY-stores. The fresh range of flooring products is being complemented by a world premier, the first engineered wood flooring with Automatik-Click locking system.
2001 Parador starts a joint venture with the Gebrüder Meyer Parkettindustrie GmbH in Güssing, Austria. The first company of its industry, Parador realises an interactive web presence. In Germany prompted brand recognition for Parador is 18%.
2002 Parador celebrates its 25th anniversary together with its customers. In that same year the consumer-brand is subjected to a re-positioning. For the first time in the company’s history the new campaign "Room of your dreams" is using TV-ads in German television. Parador is positioned among Germany’s TOP 100 most innovative medium-sized enterprises.
2003 Parador enters into a joint venture with the Bornheimer Holzwerke and rounds off its flooring assortment with the launch of a solid wood flooring product line. Parador introduces the next world-novelty to the market: ClickBoard – the joint-free design panel for wall and ceiling. Parador’s MarketingCenter undergoes substantial remodeling and is re-opened as Parador TrendCenter. Prompted brand recognition in Germany rises to 27 %.
2004 Once again Parador wins a position among Germany’s TOP 100 most innovative medium-sized enterprises. The world’s first solid wood flooring plank with click-connection is integrated into Parador’s range of products. A convergence startegy boosts prompted brand recognition in Germany to 35%.
2005 The introduction of the design-oriented Trendtime collection further strengthens Parador’s leading role as the most innovative player of its industry. The export quota amounts to 34 %
2007 The new Classic-generation of laminate and engineered wood flooring products with its numerous technical innovations defines new standards. For the first time ever and exclusively at Parador laminate and engineered wood floorings are equipped with the revolutionary ProAir-system. A part of the ongoing internationalisation, brand building strategies in Great Britain and Netherlands are intensely pushed further. The export quota reaches 45%.
